On a closer look, it appears that the automaker has taken the first steps in submitting orders to its Dealer Demo Program. This is how distributors will be able to see how many units will be assigned to them. What does this all mean? Simple. Retail orders are about to start, possibly as early as this week.
In a separate post, a second reseller source just leaked a screenshot of the Lightning pricing guide. The basic PRO model starts at $ 39,974; the less than $ 40k they promised us. Prices increase dramatically after that. XLT, Lariat, and Platinum trims start at $ 52,974, $ 67,474, and $ 90,874, respectively. The PRO is the work truck primarily intended for fleet buyers.