HBO Max Was a Top 10 Downloaded App in 2021, Vindicating Warner Bros. Release Strategy

Both HBO Max and Warner Bros. have increasingly vindicated themselves for the latter’s experimental streaming movie release schedule as 2021 draws to a close, as the streamer was able to vastly expand its subscriber base this year, making up for a tough launch in 2020. In With the year-end data recently released, HBO Max made it to Apptopia’s top 10 most downloaded apps of 2021 in the US, the only major streamer to do so. Meanwhile, Netflix and Disney + fell off the list after hitting 2020. The WarnerMedia streamer had a total of 45 million downloads between December 21, 2020 and December 20, 2021, primarily reflecting downloads. on phones and streaming devices.

As mentioned, HBO Max was the only true streamer to break the list, the only other video app is YouTube with 47 million downloads. Top performers were TikTok and Instagram, with 500-600 million downloads each, along with pandemic staples like Zoom and Cash App.

For HBO Max, it’s an indication that 2021 saw things in the right direction for the service, which recently reported 45.2 million total subscribers at the end of September, a number that has likely risen significantly in the wake of more major movie releases. like last week The Matrix resurrections. That’s pretty good considering the very botched launch of the service, which saw it launch without support from platforms like Amazon Fire TV or Roku. That functionality was finally added in 2021, along with the service’s first expansion outside of the US and the introduction of a less expensive, ad-driven subscription tier.

Of course, HBO Max still has a long way to go to catch up with its biggest competitors. Disney reported that Disney + had a total of 118.1 million Disney + subscribers in November, while Netflix leads the pack with approximately 214 million, but growth for both in the US has leveled off in recent quarters, suggesting that they may have reached a saturation point. That leaves streamers like HBO Max with a chance to bridge the gap, and you can bet they’ll be striving to do so throughout 2022.


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