The current Covid-19 pandemic has provided a boost to digital economies and the consumption of all things digital. Most people succumbed to mobile games, while others used their smartphones to learn a new skill or to perfect a hobby.
According to app trends shared by App Annie, the world collectively spent $ 135 billion on mobile apps.. India dominated the global app industry with the most downloads on Android and iOS..
A 25% increase in app downloads.
Globally, App Annie saw a 25 percent increase by 2021, and the market is expected to hit $ 135 billion before the end of the year. Last year, the estimated amount of spending on app downloads stood at $ 112 billion.
There are big differences for iOS and Android: 65 cents for each app comes from Apple’s iOS ecosystem. Gamers accounted for the majority of spending, accounting for 60 percent of all iOS revenue and a whopping 80 percent of all money spent on the Google Play Store.
Read also: Top Google Searches in India in 2021: Covid, Cricket and Regional Cinema Made Waves
Outside of games, more than a third of all app revenue now comes from entertainment and social apps. App Annie predicts that entertainment apps will make $ 12 billion in 2022.
In terms of app downloads, there were around 140 billion new app downloads in 2021, 10 billion more than in 2020 and 20 billion more than downloads in 2019. Most of these downloads were from Google Play Store. About 100 billion of the 140 billion new app downloads occurred within the Google ecosystem.
India’s obsession with apps continues
India topped the download charts! 20 percent of all app downloads on iOS and Google Play Store come from India. The United States accounted for 9% of all downloads, followed by Brazil with 8%.
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Three specific Indian apps were in the top 10 “Pop-up Download List”. These were MX TakaTak, Meesho and Share Karo India.
How many new applications did you install this year? Let us know in the comments below. You can read the Annie insights app here.
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