Microsoft has taken an aggressive new approach to discourage users from downloading Google’s Chrome web browser. The Redmond-based company has started displaying messages when users try to download Chrome using Microsoft Edge that discourages them from downloading and installing Google’s web browser. The prompts are in place for both Windows 10 and Windows 11, although only a few users are receiving the pop-up messages. Google also tries to convince users to use Chrome over Edge by displaying messages when they use its services, such as Google Search and Gmail. However, the approach that Microsoft has taken is different and more prominent than Google’s, as the Windows manufacturer displays prompts natively in its Edge browser.
As Neowin initially pointed out, Microsoft Edge displays messages just below the address bar when a user navigates to Chrome’s download page. The prompts do not appear as a pop-up window or notification that a website can send to a browser. Instead, they pop up natively in Edge as a warning alert, similar to the one that asks for your consent to allow placement or access to the microphone.
In one of the prompts, Edge says, “Microsoft Edge runs on the same technology as Chrome, with the added confidence of Microsoft.” There is also a message where Edge says: “That browser is so 2008! Do you know what’s new? Microsoft Edge “.
The Verge notes that the prompts to prevent users from downloading Chrome are not limited to a certain version of Windows, but appear in at least both Windows 10 and Windows 11. However, not all users see them at this time. It is also unclear if the update is limited to Windows, as users of macOS and other platforms did not report seeing such messages.
Gadgets 360 has reached out to Microsoft to clarify the issue and will update readers when the company responds.
Notably, this isn’t the first time that Microsoft is taking a step to discourage users from downloading third-party browsers, including Chrome. In 2018, the Redmond-based company tested a ‘warning’ to prevent Windows 10 users from installing Chrome and Firefox. Microsoft also made it more difficult for Windows 11 users to change their default browser.
Additionally, Microsoft displays pop-ups on Windows 10 PCs to recommend Edge browser and Bing search engine over Google and other third-party services.
However, the ongoing tactics are still not that helpful for Microsoft, as Chrome continues to lead the web browser market worldwide, with a 64.04 percent share, while Edge ranks third with a 4.19 percent share, according to the Statcounter web analytics platform.