Microsoft has never been a fan of Windows users downloading Chrome instead of using Edge, but the company has now stepped up its campaign to keep people using its built-in browser. Windows 10 and Windows 11 have started showing new prompts when people navigate to Chrome’s download page, in an effort to discourage people from installing Google’s rival browser.
These new indications, detected by Neowin, include messages like:
- “Microsoft Edge runs on the same technology as Chrome, with the added confidence of Microsoft.”
- “That browser is so 2008! Do you know what’s new? Microsoft Edge “.
- “’I hate saving money,’ no one ever said. Microsoft Edge is the best browser for online shopping. “
We have been able to confirm at least one message on a Windows 11 PC, and these new messages appear to appear for some Windows 10 users as well. They are also not pop-ups or messages normally found within a website. Edge processes them natively and other websites cannot display similar messages.
That makes them slightly different from the messages Google displays when you run Edge and use its online services, which appear within web pages when you visit services like Google Search and Gmail. Google uses them to try to encourage users to switch to Chrome through Edge.
The new directions from Microsoft come more than three years after the company began testing ways to warn Windows 10 users not to install Chrome or Firefox. Those tests were never publicly implemented, but these prompts are now starting to appear for Windows users.
Microsoft has also made it difficult to change the default browsers in Windows 11 and forced people to use Edge through Windows updates. These latest indications also follow widespread criticism from Microsoft about creating a “buy now, pay later” tool right in Edge that encourages users to use a short-term financing service.