mx player: MX Player crosses 1 billion download mark on Google Play Store

MUMBAI – India’s leading entertainment super app, MX Player surpassed a staggering 1 billion downloads on Google Play Store in just over 2 years of launching its OTT service.
The platform has seen exponential growth during the year given the change in content consumption in India.
According to the data, there are only 15 non-pre-installed apps, worldwide, that have more than 1 billion downloads (70 apps if Google’s default apps on Android are included).
MX Player is the most popular streaming platform with over 280 million monthly active users in India.
It’s one of the few entertainment brands featured on this coveted list of Google Play apps with over 1 billion downloads alongside Netflix (worldwide), Twitter, Instagram, Snapchat, TikTok, and Spotify, to name a few.
Speaking of this achievement, MX Media CEO Karan Bedi said: “We are very excited to have crossed the 1 billion download mark. Our vision since launch has been to serve the real Bharat and in just over 2 years since the launch of our OTT offering, we have managed to achieve this iconic business milestone. ”
MX Player continues to be the market leader in OTT thanks to its robust content roster as well as cutting edge product and technology innovations.
Popular shows of recent years include Ek Ti Begum 2, Aashram, High, Chakravyuh – An Inspector Virkar Crime Thriller, Hello Mini 2 and 3 and Samantar 2, among others, while upcoming shows include Matsya Kaand and Girgit, among others.
MX also became the world’s first OTT platform to upgrade its video compression and encoding technology to H.266 (Versatile Video Coding) which cuts data usage for streaming videos by more than half, a move. innovative in space.
In March 2020, the platform expanded its OTT service internationally in 12 territories, including the United Arab Emirates, the United States, Canada, the United Kingdom, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, the Maldives, and Bhutan.

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