Despite a ban in a major market, TikTok managed to rack up the most downloads in 2021, leaving all Facebook apps behind.
Tik Tok It’s still the talk of the social media universe, and it’s about to end 2021 as the most downloaded and highest grossing app of the year, according to a new report from Sensor Tower. The short video phenomenon was also the most downloaded app last year, and earlier this year it became the first non-Facebook app to hit three billion downloads.
As part of its journey of record quarterly growth figures, the app also spawned an ecosystem of other apps for tasks like downloading videos and analytics to aggregators and simulators. However, there have been a few setbacks on its way to social media dominance, with the biggest setback being a total ban on the lucrative Indian market. Still, the platform continues to grow at a breakneck pace, developing an expanding creator economy and making stars out of ordinary people.
2021 turned out to be another golden year for TikTok, according to the latest analytics report from Sensor tower. The short video sharing platform was the most downloaded app in terms of net mobile downloads, ahead of Facebook, Instagram, WhatsApp and Messenger. When it comes to iOS, TikTok ranked at the top of the App Store download charts, ahead of YouTube and WhatsApp. However, with Android, TikTok slipped to third place behind Facebook and Instagram. TikTok’s net download figures stood at 745.9 million, a decrease of 24 percent compared to the 980.7 million installs recorded last year. Interestingly, TikTok’s closest rivals, in terms of raw download figures, are the same ones that have recently copied some of its main features. For example, Instagram mimicked the entire vertical video feed formula for its reels, while YouTube released its own version called YouTube Shorts.
TikTok’s lucky streak continues
In terms of finances, TikTok was the highest grossing non-gaming app, based on collective revenue generated from the App Store and Google Play Store. YouTube, Piccoma and Tinder followed. TikTok ranked at the top of the App Store revenue charts, but was relegated to fourth place on Android, behind Google One, Piccoma, and Disney +. All of which translates to TikTok generating a staggering $ 2 billion in revenue during the first eleven months of 2021. Sensor tower predicts that, fueled by the holiday season, Tik Tok will accumulate $ 2.3 billion in user expenses. The reported revenue data also continues to highlight how iOS remains the platform with the most purchasing power, despite Android having a much larger user base.
Sensor towerThe report estimates that combined global app spend will hit the $ 133 billion mark in 2021. Net revenue from in-app purchases, subscriptions and startup costs is a 19.7 increase. percent this year. Of course, it will be interesting to see how the dynamics change next year considering that both Apple and Google face intense scrutiny over their 30 percent revenue share policy for in-app transactions. Names like Facebook have already developed solutions to avoid the App Store fee. If the trend continues, fragmentation could make it difficult for analysts to get definitive revenue figures generated by an app like Tik Tok on any of the platforms.
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Source: Sensor Tower
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