SMARTPHONE users are advised to download an app if they are tired of Google and Facebook secretly tracking their devices.
DuckDuckGo says its new protection helps “block third-party trackers like Google and Facebook lurking in other apps.”
The company emphasizes protecting the privacy of search engines and avoiding the filter bubble of personalized search results.
The move means privacy-conscious smartphone users can join a waiting list to protect their data.
“No complicated settings, no misleading warnings, no” levels “of privacy protection, just strong privacy protection that works by default for search, browsing, email, and more,” explains a recent post on the blog about the new browser.
DuckDuckGo now averages more than 100 million daily search queries and has grown almost 47 percent in 2021.
In 2020, the company received more than 23 billion total search queries and achieved a daily average of 79 million search queries at the end of December of that year.
The jump in popularity comes amid growing scrutiny of how giant tech companies handle their data and who is collecting it.
In November, DuckDuckGo issued a press release for Andriod users, stating, “These hidden app trackers are super creepy because they can track everything you do in an app and they can also continue to track you even when you’re not using the app.
“Android app tracking protection is free and blocks trackers it identifies in other third-party company apps.”
The tracking issue was highlighted during Facebook’s Cambridge Analytica scandal, revealing how businesses can gather valuable information while users browse the internet.
The information is compiled by technology companies to build a comprehensive user profile to target the user with targeted and clickable, and therefore more profitable, advertising.
Apple and Google are currently engaged in a fierce war for dominance online, and the issue of privacy could be a key factor when users choose which browser to use.
Apple has said it has made privacy a top priority in all of its products, including Safari.
Brave, an internet startup, has also said that privacy is a core element, while Mozilla and Microsoft have also highlighted privacy as a way to differentiate themselves from Google Chrome.
Although Google relies on advertising revenue, its engineers are building a “privacy sandbox,” reports CNET.
Users can increase their privacy settings by disabling various features, such as tracking their browser’s location, disabling search engine autocomplete features, and canceling password autocomplete.
Regularly clearing your browser history will help too.
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